Supergoal is a sticker album featuring stickers Israeli soccer stars, which has been published annually since 1997.
Supergoal is P.M.I.’s house brand. The company is the franchisee of the Israel Football Association and the Israel Football Players Association. In surveys conducted by the Insight research institute, which specializes in polling children, it was found that unprompted recognition of the Supergoal brand reached 97% among the target audience. The Supergoal album comes out every year, right after the Sukkot holiday (late September-October) and sparks tremendous interest among hundreds of thousands of children, particularly boys. The collecting experience creates social interaction through sticker-swapping.
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