Moshi Monsters, a brand belonging to the British company MindCandy, combines a physical toy with a website to provide children with a content-rich experience.
P.M.I. is MindCandy’s franchisee in Israel and markets a wide variety of Moshi Monsters products.
P.M.I. launched Moshi Monsters in Israel in March 2012 with an aggressive marketing campaign that included ads on commercial television (Channels 2 and 10), a press campaign, and sales promotions and public relations activities.
To visit Moshi Monsters on Facebook, click here.