P.M.I. markets figurines Crazy Bones in Israel – the small, colorful, humorous figurines that have captivated kids all over the world. More than five different figurines series have been marketed in Israel so far, representing hundreds of collectible figures. To date P.M.I. has sold more than five million figurines packages in Israel.
P.M.I. also supplies figurines to various companies. Best known is the marketing of figurines Angry Birds to Nestle, which includes it in their Angry Birds ice pop packages. Over 8 million figurines were distributed in Israel through this venture, which totally changed the face of the Israeli ice cream sector, and enabled Nestle Ice Creams to seize new shares of the market.