About us

PMI

The hottest brands and coolest collectibles and toys

All top quality and at an accessible price point

PMI Ltd. Kids’ World, an internationally recognized name for trending children’s merchandise and toys, leading the market with winning high-volume, high-value lines for the hottest brands for kids.

For nearly 25 years, kids have been growing up with Pocket Money Items Ltd toys, stationery and collectibles. Starting with the SUPERGOAL line back in 1997, collectors’ stickers and albums with the coolest soccer teams and players, that very quickly became a hot trend, selling millions and millions of stickers every year.

That was a long time ago, but the coolness, the trends, the leading brands that kids want the most, these are what we know and what we do.

Our IMOJI line, with global exclusivity for Imoji products, turned into an epic success. Kids went crazy over the toys, suitcases, watches, pencil cases, collectibles and other products; they couldn’t keep their hands off them. PMI Ltd. grew to be an international name very quickly, receiving tons of media coverage and brand awareness around the world.

From a small family business founded by Boaz Dekel, PMI Ltd has grown under his lead into a recognized name when it comes to stuff that kids just need to get their hands on.

The Company’s operations are based on four central assets:

Worldwide merchandising rights, Development expertise, Manufacturing operations and capabilities, Broad global distribution
Our company has worldwide rights to manufacture, market and distribute our branded merchandise.
Licensed by all the major brands, we continue leading the market with winning lines.
Our widely successful FORTNITE line
Our Harry Potter collectibles and stationery, launched on a global level, are receiving a lot of media attention, even in the UK and the USA
Our Paw Patrol products are sold in more than 50 countries
Kids in Singapore, the UK and many other countries are going wild over Baby Shark stampers, stamper kits and games, plush coin purses
And who doesn’t love our Justice League stampers, or our WWE superstar key chains, and of course, the ever classic, Ninja Turtles products.

Count on us and our Development Department experts to pioneer launches of new lines:

We are bringing in some great new lines for more amazing brands- Peppa Pig, Space Jam New Legacy, Paw Patrol the Movie, Euro 2020, Friends, Nerf and more to come!

Our talented Development Team always places the emphasis on product authenticity and safety, products capturing the brand essence and enriching the child’s connection and interaction with the brand.
Our manufacturing operations in China are conducted in five cutting-edge plants that meet the most stringent standards for high quality and safety standards – including FDA and CE certification. Daily presence in the factories is maintained through our direct employees located in China.
Our distribution organization covers more than 100 countries through specialized distributors. Multi-channel distribution is conducted both online and in stores, wholesale or retail, and includes Amazon, Walmart, Target, CVS, and leading European and Asian retail and toy chains.

At PMI, we are one big family, each and every one of us here takes pride in our company, in our professionalism and our quality, in our dedication to bringing the newest, the best and the coolest products to the market.

PMI is held by the Dekel Family’s holding company- Ogayu Holdings Ltd- alongside its two sister companies:

PMI E-Commerce- working in synergy with PMI Ltd selling directly to consumers through online and mobile platforms.

PC Medical- managed by Guy Dekel, specializing in Wellness and Medical Innovation, and recently specializing in pandemic-related products.

Operating out of our offices in Tel Aviv, PMI has reached out to amazing distributors from every continent, bringing high volume sales of low-cost items, toys, stationery and collectibles, to kids around the world. Of course, this only happens when you believe in great quality like us. When you know how to build great, long-standing relations with manufacturing partners who, like family, are reliable and are the best at what they do.

Pocket Money Items, great stuff that kids want at prices that kids can afford!

Meet Our Amazing Management Team

Sales and E-commerce Manager
Ohad Lederman

Product Development & Ecommerce Manager
Dima Zaretsky

Graphic Design Department Manager
Izhar Shkedi

Customer Relations Manager and Coordinator
Mariana Toledano

Customer Relations Manager and Coordinator
Yarden Ben Harosh

Founder, CEO, Chairman

Boaz Dekel

PMI is…. Family, because strong roots produce beautiful leaves

“We are a family business, with deep roots and respect for our Israeli heritage. Our company engages on a global level, duplicating successes from place to place. We supply the best products, at the best prices, with the best service. We are all family here at PMI, our offices, our customers, our business partners and manufacturers.”

Boaz, a well-known businessman in Israel, founded PMI in 1997. In 1989, at the age of 30, he founded Bar Ltd., a logistics company, and during his 20-year tenure as CEO, he led the growth to a company employing 3,000 employees with an annual turnover of NIS 0.5 billion. In 2009 he sold his shares in Bar, while splitting off PMI Ltd., one of Bar’s subsidiaries, remaining CEO of PMI.

With his vast experience and professional history in the world of marketing and distribution, Boaz pushes the company to always be in the lead, while securing constant growth.

A family man, Boaz and his wife, Dr. Hadas Dekel, and their three sons actively uphold their family heritage. Boaz was born in Jerusalem to a strongly rooted Israeli family. His paternal grandfather was one of the original five settlers of the city of Herzliya, and his maternal grandfather was among the signatories on the Israeli Declaration of Independence in 1948. His late father, Yehuda Dekel, was the Jewish Agency’s Settlement Department Director-General. PMI contributes to the preservation of Israel’s heritage sites, and to various children’s charities.

VP International Sales

Omer Dekel

PMI is…. Great brands and products, come and grow with us.

“Our products, Pocket Money Items, provide a perfect solution for both retailers and resellers for high volume, last minute, sales at the check-out counter. Kids absolutely love our branded products, making them an excellent choice as a gift for any child of any age. In the different countries, we engage only the best and most professional distributors to sell our products. We always go the extra mile to make sure our customers are satisfied, from start of negotiations and up to the point where stores have run out of their inventory. Which happens a lot, kids simply love our products!”

Senior Vice President

Ram Ronen

PMI is… Uncompromising quality

“We work according to the highest standards, always, without compromise. Our products all meet the most stringent international standards, guaranteeing that each of our products reaching the customer is of the highest quality. Every product coming out of our excellent factories has undergone an inspection process, even if not requested by the customer, to ensure consistent top quality in all of our products.”

Sales and E-commerce Manager

Ohad Lederman

PMI is…. The whole package- best products, great market opportunities and unbeatable service

“Reaching out to our distributors around the world, I make sure that they get the information they need exactly when they need it. From the beginning stages of the sale and through all processes until the goods are available to end-customers (and sometimes even beyond), I am always there for our customers. Here at PMI, we value each and every one of our business partners, and are here to give the best service, always. “

Senior Accountant

Racheli Zalevski

PMI is…. Respect– Respecting yourself and respecting others

“We will do everything for those we are in contact with – every customer, every service provider and everyone who works with us. We strive for professionalism and accountability, doing everything we can to make sure that the people we are working with receive what is due to them according to our contract or agreement, in a respectful manner and in a timely fashion.”

Accountant

Jacob Segal

PMI is… Great service above all

“We believe in providing professional, prompt and top-quality service to everyone we work with. It is our belief that anyone who consistently receives great service without compromise will have no hesitations in signing further deals with us.”

Product Development & Ecommerce Manager

Dima Zaretsky

PMI is…. Toys that kids love

“Our wide range of collectibles and toys: stampers, pencil toppers, key chains, plush minis, puzzle erasers, educational games and the like, are the core of our business. Specializing in the strongest and the most loved brands – Fortnite, Baby Shark, Harry Potter, WWE, Peppa Pig to name just a few, we have cultivated strong relationships and agreements with world leading licensors.
As we are producing for kids, it’s important to hear from them what they want and love the most. Our new collections are carefully selected after performing in-depth reviews of the most popular characters, studying the brands’ markets from all aspects and consulting with fans of specific brands. Influencers in the different fields are also a great help.
Kids ages 4 through 14 love our different collections, the positive reviews are fantastic, and the kids buy them up in huge quantities through any means of distribution. “

Graphic Design Department Manager

Izhar Shkedi

PMI is…. Being authentic in every way

“We invest all possible efforts to produce the most attractive and eye-catching designs for all of our products and packaging – just the way kids love them. The members of our design team are all highly experienced design professionals, and we are committed to achieving perfect likenesses to the characters the kids love so much for all our licensed brands; Fortnite, Paw Patrol, WWE, Harry Potter, and for all of the different brands.

Our dedication to capturing true likeness to originals promises the best play experience and enjoyment for kids, and this is what creating toys is all about! Great packaging is also just as important, the more attractive the packaging, the more excited children are when they receive one of our toys as a present on their birthday, at holiday times, or simply for being an amazing kid.”

Customer Relations Manager and Coordinator

Mariana Toledano

PMI is…. The personal touch

“We believe in close engagement, being in touch with all of our clients through the different phases and processes. We strive to maintain close relationships and provide professional and immediate responses to all situations, finding creative solutions for different needs and requests as they arise. For us, the personal connection is the key to success.”

Customer Relations Manager and Coordinator

Yarden Ben Harosh

PMI is…. The personal touch

Community

Giving Back and Caring – PMI means toys, and toys mean kids

Caring for Kids:

Fighting the Coronavirus Pandemic:
With the current global situation with the Coronavirus pandemic, we immediately joined hands with Nickelodeon and together, are leading an inspiring project to put some fun into wearing facemasks. We have developed and are selling branded facemasks with kids’ most loved brands: Paw Patrol, SpongeBob, Ninja Turtles and others. By helping kids love their masks, their fears and hesitations are reduced.

A percentage of our sales of the branded facemasks are donated to the Save The Children foundation.

Care, Share, Give:

Toys donated to Schneider Children’s Medical Center by PMI Ltd. light up the Chanukah holiday for kids at the hospital. Thank you Maccabi Tel-Aviv Basketball Club for organizing this opportunity to give year after year!
For 20 years now, Dekel family, PMI Ltd. company holders have the privilege to donate toys to Schneider children medical center and make children happy. We can call it a tradition that will last forever.

PMI Around the World

Over 100 distributors worldwide
Constant penetration into new markets
Presence in all continents
- Presence throughout Europe, working with highly experienced distributors strongly based in a number of countries including Germany, France, Italy, England, Spain and Portugal
- Presence in North America through new distributors and large Ecommerce channels like Amazon, eBay and Walmart
- Presence in Asian markets- We have brought Baby Shark to Singapore, Fortnite to Japan, and have introduced many other brands

Always looking to find new partners and new markets to bring our cool stuff to, our amazing pocket money items that have a starring role beside the check out counter.

About Us

PMI