Community - Giving Back and Caring

PMI means toys, and toys mean kids

Caring for Kids

Fighting the Coronavirus Pandemic:

With the current global situation with the Coronavirus pandemic, we immediately joined hands with Nickelodeon and together, are leading an inspiring project to put some fun into wearing facemasks. We have developed and are selling branded facemasks with kids’ most loved brands: Paw Patrol, SpongeBob, Ninja Turtles and others. By helping kids love their masks, their fears and hesitations are reduced.


PMI is taking part in many projects in Israel, and around the world, joining in world efforts to overcome the pandemic.

Ongoing support for the Variety NGO:

Variety, a non-profit organization founded in 1967, supports children and families with the challenges faced through living with a disability. Their work allows children to gain mobility and freedom, to get out into the community, to communicate, achieve independence and increase self-esteem. For close to two decades, PMI continues to contribute to Variety, via a special “Gold Card” included in collection albums. To date, PMI has donated hundreds of thousands to Variety.

Our Children” NPO

PMI allocates donations to the “Our Children” Association, a voluntary non-profit organization engaged in the well-being of children hospitalized at the Schneider Hospital Pediatrics Center in Israel. Members of the association are engaged in activities aimed at the well-being of sick children and their families. The main purpose of “Our Children” is to support children during the period of their hospitalization. The association purchases updated equipment for the Center and educational programs and activity rooms in each department.

“Ohr Sameach” Youth Village

Believing that sport is a significant tool for rehabilitation, PMI contributed a football stadium at the Ohr Sameach Youth Village for high-risk youth. The launching of the new stadium was highly celebrated with a friendly match between the children of the school and famous and well-loved local football stars.

Caring for Education and Our Heritage:

Founding of the Reut Museum” in memory of the late Yehuda Dekel. The museum is dedicated to bestowing heritage to the next generations through teaching the history of heroic action, dedication to country and comrade and instilling the creed and ethos “Leave No Man Behind”.

Yehuda Dekel Library
In 2008, Boaz Dekel established a library named after his late father, Yehuda Dekel. The library, in collaboration with the National Council for the Preservation of Heritage Sites, is engaged in publishing a number of books every year.